Youth Services News $10, 000 worth of Google Ads per month for libraries!

[Savage, Dale, DCA]

Hi everyone,


You know those sponsored ads that appear at the top of a Google search? How would you like to have your library show up there?


Amy Schaefer from the State Library's Public Services Bureau turned up some older, but still relevant information on Google's Ad Words for non-profits grant program.


"Wait!" you say. "My library's not a non-profit." If you have a Friends Group, Foundation, etc. associated with you, then they can qualify and use the ads to promote you. And, of course, several NM public libraries ARE 501(c)3 organizations.


Check out library-specific information on this Webjunction page:


https://www.webjunction.org/news/webjunction/google-adwords-for-libraries.html


?And then visit Google for all the current information on the grant program:

https://www.google.com/grants/

??Regards,

Dale

Dale Savage
Library development Bureau Chief
New Mexico State Library
________________________________
From: Guinnee, Eli, DCA
Sent: Monday, April 13, 2020 1:14 PM
To: Schaefer, Amy K, DCA
Cc: Savage, Dale, DCA
Subject: RE: Google Word Ads

Thanks!  I did this about 12 years ago, glad to hear it's still available!
CCing Dale in case it might be a good idea to send to the libraries.
Eli

From: Schaefer, Amy K, DCA
Sent: Monday, April 13, 2020 12:47 PM
To: Guinnee, Eli, DCA
Subject: Google Word Ads


Hi Eli,



I'm sure you are swamped with emails these days, sorry to add to your list!



While doing some research on advertising/marketing/outreach for the SW collection, I ran across some information on free Google ads for non-profits. While government agencies can't claim these awards, affiliated non-profit organization like library foundations and friends groups can. Maybe you already know about this, but if not it seems like something worth investigating!



https://www.webjunction.org/news/webjunction/google-adwords-for-libraries.html



Hope you are well!



Amy Schaefer

Librarian

Southwest Collection

New Mexico State Library

505-476-9718
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