<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<style type="text/css" style="display:none"><!-- p { margin-top: 0px; margin-bottom: 0px; } @font-face { font-family: Calibri; } @font-face { font-family: Tahoma; } p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman", serif; } a:link, span.MsoHyperlink { color: blue; text-decoration: underline; } a:visited, span.MsoHyperlinkFollowed { color: purple; text-decoration: underline; } span.EmailStyle18 { font-family: Calibri, sans-serif; color: rgb(31, 73, 125); } .MsoChpDefault { font-size: 10pt; } @page WordSection1 { margin: 1in; } div.WordSection1 { }--></style>
</head>
<body dir="ltr" style="font-size:12pt;color:#000000;background-color:#FFFFFF;font-family:Calibri,Arial,Helvetica,sans-serif;">
<p>Hi everyone,<br>
</p>
<p><br>
</p>
<p>You know those sponsored ads that appear at the top of a Google search? How would you like to have your library show up there?<br>
</p>
<p><br>
</p>
<p>Amy Schaefer from the State Library's Public Services Bureau turned up some older, but still relevant information on Google's Ad Words for non-profits grant program.<br>
</p>
<p><br>
</p>
<p>"Wait!" you say. "My library's not a non-profit." If you have a Friends Group, Foundation, etc. associated with you, then they can qualify and use the ads to promote you. And, of course, several NM public libraries ARE 501(c)3 organizations.<br>
</p>
<p><br>
</p>
<p>Check out library-specific information on this Webjunction page:<br>
</p>
<p><br>
</p>
<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;">
<p><a href="https://www.webjunction.org/news/webjunction/google-adwords-for-libraries.html">https://www.webjunction.org/news/webjunction/google-adwords-for-libraries.html</a><br>
</p>
<p><br>
</p>
</blockquote>
<span style="font-size: 12pt;">And then visit Google for all the current information on the grant program:</span>
<div><br>
</div>
<blockquote style="margin: 0 0 0 40px; border: none; padding: 0px;">
<div><a href="https://www.google.com/grants/">https://www.google.com/grants/</a><br>
</div>
<div><br>
</div>
</blockquote>
<span style="font-size: 12pt;">Regards,</span>
<div><br>
</div>
<div><span style="font-size: 12pt;"></span>Dale<br>
</div>
<div><br>
</div>
<div>Dale Savage</div>
<div>Library development Bureau Chief<br>
</div>
<div>New Mexico State Library<br>
</div>
<div>
<div><span style="font-size: 12pt;"></span>
<div style="color: rgb(33, 33, 33);">
<hr tabindex="-1" style="display:inline-block; width:98%">
<div id="divRplyFwdMsg" dir="ltr"><font face="Calibri, sans-serif" color="#000000" style="font-size:11pt"><b>From:</b> Guinnee, Eli, DCA<br>
<b>Sent:</b> Monday, April 13, 2020 1:14 PM<br>
<b>To:</b> Schaefer, Amy K, DCA<br>
<b>Cc:</b> Savage, Dale, DCA<br>
<b>Subject:</b> RE: Google Word Ads</font>
<div> </div>
</div>
<div>
<div class="WordSection1">
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:#1F497D">Thanks! I did this about 12 years ago, glad to hear it’s still available!</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:#1F497D">CCing Dale in case it might be a good idea to send to the libraries.
</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:#1F497D">Eli
</span></p>
<p class="MsoNormal"><span style="font-size:11.0pt; font-family:"Calibri","sans-serif"; color:#1F497D"> </span></p>
<div>
<div style="border:none; border-top:solid #B5C4DF 1.0pt; padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt; font-family:"Tahoma","sans-serif""> Schaefer, Amy K, DCA
<br>
<b>Sent:</b> Monday, April 13, 2020 12:47 PM<br>
<b>To:</b> Guinnee, Eli, DCA<br>
<b>Subject:</b> Google Word Ads</span></p>
</div>
</div>
<p class="MsoNormal"> </p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">Hi Eli, </span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black"> </span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">I'm sure you are swamped with emails these days, sorry to add to your list!
</span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black"> </span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">While doing some research on advertising/marketing/outreach for the SW collection, I ran across some information on free Google ads for non-profits. While government agencies can't claim these
awards, affiliated non-profit organization like library foundations and friends groups can. Maybe you already know about this, but if not it seems like something worth investigating!
</span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black"> </span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black"><a href="https://www.webjunction.org/news/webjunction/google-adwords-for-libraries.html">https://www.webjunction.org/news/webjunction/google-adwords-for-libraries.html</a></span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black"> </span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">Hope you are well!</span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black"> </span></p>
<div id="Signature">
<div name="divtagdefaultwrapper">
<p><span style="font-family:"Calibri","sans-serif"; color:black">Amy Schaefer </span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">Librarian</span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">Southwest Collection</span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">New Mexico State Library</span></p>
<p><span style="font-family:"Calibri","sans-serif"; color:black">505-476-9718</span></p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</body>
</html>